I can’t help but dream big from the moment a project begins. My Design process starts with intensive research on seasonal trends and target market study.  It ultimately helps me identify the opportunity. I believe designing is about finding simple solutions to complicated problems. It's a journey  involving experimenting with the color palettes, fabric qualities, print, patterns and anything that influences a customers buying decision. It’s the quality of the execution, the excellence of the design in-line with the intended target that counts.